I completely forgot how engineered this image of masculinity is. How silly is that? BRAWNY TRIPPLE ACTION PERFORMANCE FOR REAL MEN WHO GET THE JOB DONE! I think this is the trendy social construct that I think might be getting a redefinition at this point. This image doesn’t have blatant ethically unsound undertones as Axe. But I still think it carries a image of hegemonic masculinity. What do you think?